HAVE YOU LOST YOUR WEB DESIGNER AND NEED A WEBMASTER?
For help on a short- or long-term basis, your webmaster is at your service! We’ve been helping small businesses manage their online businesses since 1995. Let us help you improve your website, so that you draw more traffic and increase your audience.
What Is a Webmaster Anyway, and What Do They Do?
Generally, it’s the person responsible for the maintenance, care, and probably, creation of a website. Businesses of all kinds hire webmasters to design and maintain webpages. When the web was young, the term was more frequently used to describe anyone who watches over all aspects of a particular website. Now, larger sites tend to split up the work between web designers, web programmers, web analysts, content managers, web editors, etc.
A webmaster is usually a jack-of-all-trades who does anything from upgrading websites to tech support; from problem solving to hunting down dead links; from creating PPC ad campaigns to visitor reporting. Duties usually include creating and updating content, optimizing pages for search ranking, also called SEO (search engine optimization), creating promotional graphics, and managing security issues.
Website maintenance involves updating pages, fixing broken links and images, and working to keep the website’s code compatible with all browsers. Ongoing maintenance is important, and not just for retail websites. Even static websites benefit, because search engines want fresh, up-to-date content, and customers expect to see an active, robust website if they’re going to do business with you.
Webmasters are usually responsible for maintaining the technical operation of websites. Administering web servers, installing software and security updates, and performing back-ups are important to keep a website functioning smoothly and safely. A large part of a webmaster’s time is spent testing site pages for loading time and ease of use.
The job often involves some marketing. The webmaster might interact with visitors, create and monitor Google Analytics accounts and search engine ad campaigns. They can analyze traffic throughout the site and make recommendations on improving the visitor experience.
Finally, a webmaster should stay current with the web’s latest technologies and make sure the site and its products are mobile-friendly.
No job is too small. If you’ve lost your web designer, site administrator, social media person, or any other “web expert”, help is here. From simple page edits to full web design modernization–we can also make your web pages responsive (mobile-friendly), and set up Analytics or pay-per-click ad campaigns–we can help you love your website again.
Site Updates
Changes or repair, website redesigns, site moves, mobile versions, search engine optimization, increasing traffic, and getting “Google friendly”.
Website Maintenance
YOUR GO-TO when you need a Webmaster: web page edits, back-ups, security, site documentation, domain names, help with your host.
U.S.-based, English speaking
No off-shore communication.
We’re located in the U.S.A. Talk with a patient, friendly expert. 208-345-8934.